Are you ready to build a B2B Content Marketing strategy for an international company?

This is your chance! As Lead Content Marketing you'll own the content strategy and content calendar. It's up to you to provide our target audiences with valuable information about our products, solutions and more.

Information
ou will build content around audiences and buyer journeys and ensure that the messages of our brands are reflected in the content created. Your focus will be both on top-of-the-funnel content to drive brand awareness and on medium and bottom-of-the-funnel content for lead generation programmes.

Key tasks include creating premium content such as blog posts, web pages, newsletters, social media posts and white papers, general website updates and fine-tuning marketing copy to make sure it's compelling and original. Tasks also include establishing strategies for media relations and creating the corresponding content including press releases, articles and presentations

As member of the Central Marketing organisation, you will work in an international setting. Close cooperation with the local country organisations is a key success factor. Defining processes and finding the ideal balance between centralised and decentralised content creation is an essential part of this role.