For our client Anatalis, we are currently looking for an E-Commerce Manager

Description

As E-Commerce Manager, you will be responsible for developing the turnover of the antalis.be & antalis.nl websites. You will be able to make proposals and take the initiative to achieve the planned objectives. As the E-Commerce Manager, you report into the Digital Marketing Manager France-Benelux.

You will be part of the Digital France - Benelux team of 5 people

Your missions:

Sales and Customer guidance

• You will develop the turnover of the Belgian and Dutch e-commerce sites

• You will be in charge of monitoring and optimizing the e-commerce KPIs and will participate in the development of sales by ensuring an increase in traffic. You will manage the planning of email campaigns with the regional e-commerce manager and participate in their optimization

• You will collaborate with the customer service department on a daily basis to improve the user experience in pre and post sales
• You will be responsible for customer analysis and segment definition in both countries

Customer acquisition and traffic generation

• In relation to the chosen SEM agency(ies), you will be responsible for increasing traffic via sponsored traffic campaigns (Search, Google Shopping)
• You will work with the traffic manager to analyze the site's audience, define and develop relevant acquisition strategies (affiliation, social paid, SEM, SEO)
• You will manage the follow-up and optimization of these campaigns
• You will be a driving force behind other traffic generation channels
• You will monitor the various KPIs associated with traffic and conversion

E-Merchandising

• You will be responsible for optimizing the product offer in collaboration with the market managers
• Part of your role is to support the product marketing team in the presentation of the offer: Visuals, textual content, pricing units to match the market and make it as attractive as possible
• You will liaise with the Searchandising manager to optimise the onsite user experience

Website optimisation

• You will be responsible for the development of the digital assets of the company
• You will collaborate with the France-Benelux digital team to create digital assets / visuals, videos etc.

Change Management (Digital Transformation) and Sales Support

• You will support the sales teams: You will be in charge of bug tracking and follow up with the HQ development teams
• You will participate in the testing phases during the regular releases put online by the group

Job Offer

Good monetary benefits and opportunities to grow within the company