Global MarCom Manager

Global MarCom Manager

Yacht

Onbekend
bijna 5 jaar geleden
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Global MarCom Manager

Global MarCom Manager

Yacht Geldrop (5664HA)

Contract: Uren: 40 - 40Salaris:

Job description

Professional responsible for Global Marketing Communications to support BU and Industries in marketing related topics to achieve the MTP goals and partnering with other Business Areas and Divisions.   


  • Define Marketing Communication processes and standards;
  • Create, implement and measure the success of a comprehensive marketing communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public;
  • Facilitate marketing strategies to deploy internally as well as externally Andritz Feed & Biofuel (AFB) products and services;
  • Create traditional as well as digital strategies to increase market awareness about AFB products and services;
  • Plan, develop, execute, manage and/or support customer events, fairs, exhibitions, webinars;
  • Interact with the Vice Presidents for BU, Industry Managers, Product Managers and Regional Managing Directors, staff of the Marketing/Communications/P.R. function, and the service providers. 
  • Support sales related to ANDRITZ strategies and tools: Docupedia, WebCRM, Marketo, etc. as well as other marketing material (folders, presentations, videos, etc.);
  • Participate in corporate communications initiatives and develop strategies to promote Metris brand and reputation;
  • Assume the Marketing mix 1P (promotion given on Product and Feature Function Benefit input);
  • MarCom is responsible for Public relations, choosing the right media (ads, newsletters, social media, websites, etc.) to deliver our message and developing a plan for when and how to share information;
  • Support in Market Research
  • Responsible for editorial direction, design, production and distribution across the organization, direct or through 3rd parties;
  • Develop and manage short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence, and evaluate performance;